Leading Industry Experts

We’re building the leading home for youth sports brands.

We partner with, and grow, exceptional brands that positively impact children’s fitness and love of sports.

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We’re building the leading home for youth sports brands, delivering outstanding experiences to families.

Active Youth Brands partners with and grows exceptional brands that positively impact children’s fitness and love of sports.

We are backed by long-term, family office capital and led by experienced consumer brand investors. We were founded in 2024 with the acquisition of Water Babies, the world’s largest baby and toddler swim school franchisor.

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Long Term Stewards

We build brands for the future, not just for a transaction.

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Flexible Solutions

Our approach is tailored, whether you seek expansion capital or a full exit.

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Strategic Capital

We offer long-term, strategic growth capital—not short-term financial engineering.

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Seeking Brand Partners

We are looking for a small group of complementary brands to join our platform. We’d love to hear from you.

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